The Amsterdam Dance Event (ADE) is a five-day electronic music conference and festival held annually in mid-October.

The most notable event is the Amsterdam Music Festival (AMF) in the Johan Cruyff Arena on Saturday night.

The event starts off on Wednesday with the daytime conferences and the extensive festival (day and night) programme and ends on Monday morning.

[3] The event's latest initiative is ADE by Day, which started in 2011 (then named: ADE Playground) as a new technology showcase, but since 2012 features around 50 events, surprise daytime appearances by top DJs, art exhibitions and performances, special product lines, film screenings, as well as discounts in shops and bars.

The day and nighttime line-up features over 2,500 artists as well as a selection of upcoming local and international talent, playing to a total of more than 400,000 clubbers and music enthusiasts in venues all over the city.