Amstrad E-mailer

[citation needed] The bootloader was named "PBL", an abbreviation for "Primary Boot Loader", and was designed by Trevor Kellaway at Application Solutions for Amstrad.

[2] The E-mailer was a desktop telephone with a 4:3 5.8" LCD screen and limited Internet dialup and email messaging capabilities.

Amstrad eventually broke even, as Lord Sugar said in an interview in 2011: I think the mistake was that it was slightly too late – we're going back maybe ten years or more.

We sold 450,000 but we subsidised them because I wanted to get into a business where I was no longer on the treadmill of expecting to make a profit on hardware.

From this date all support for the E-mailer services ended; FAQs are available on Amstrad's website but the manuals are no longer available.

The emailer also included advertising on its screen but when it downloaded the adverts it was on a free 0808 number so the customer was not charged.

Advertisers included Sky, AOL, BT, Orange, Toyota, Halifax, Dialaphone, HSBC and NS&I.