Produced by Nine Inch Nails frontman Trent Reznor, his wife Mariqueen Maandig and longtime collaborator Atticus Ross, the EP contained various tracks later issued on their 2013 debut album, Welcome Oblivion.
However, due to Reznor's dissatisfaction with the output, it was put on hold until he felt it was up to standard, taking it on what he referred to as a "Mulholland Test Drive".
The first single, "Keep It Together", was debuted on Zane Lowe's BBC Radio One show on October 8, 2012, and the track was released via digital download a day later.
Artwork, graphics and promotional photos were conceived by the entire band, and primarily executed by Rob Sheridan.
He used a technique of creating glitch art similar to his previous work with Nine Inch Nails, not with Photoshop effects, but instead by placing raw images onto analog VHS tapes, then disrupting those very signals and photographing distortion through a CRT monitor.