The website was a source of hardware reviews for off-the-shelf components and exhaustive benchmarking, targeted towards computer-building enthusiasts, but later expanded to cover mobile devices such as smartphones and tablets.

In its early stages, Matthew Witheiler was co-owner and Senior Hardware Editor, creating insightful and in-depth reviews for the site.

The move followed a similar evolution of the news section of AnandTech's peer publication, Tom's Guide, into TG Daily some months earlier.

[10][11] The editorial team also included Senior Editor, Ian Cutress (who departed in February 2022[12]),[13] as well as Motherboard expert Gavin Bonshor.

[16][17] Describing AnandTech in 2008, author Paul McFedries wrote that "its heart and its claim to fame is the massive collection of incredibly in-depth reviews".