Following a six-month urban redevelopment project for the City of Pittsburgh, where he applied his knowledge together with colleagues at Carnegie Mellon University, Heinz began research for Paul Hawken on his latest book titled "Natural Capitalism."
It chronicles examples of 75 percent or greater resource productivity at zero-to-negative cost, and suggests principles to help replicate those successes.
Simultaneously, Heinz co-founded in 1995 the first U.S. office of The Natural Step, a Sweden-based nonprofit organization specialized in education and consulting around sustainable development.
In 2004, Heinz left The Natural Step to focus on U.S. presidential politics as a surrogate spokesperson specializing in environmental policy and issues.
Since then, he has turned his attention yet again to Scandinavia as the founder of Sustainable Technology Capital, a growth-stage, private equity management firm focused on Nordic Cleantech.