In 2003, thanks to the TV show W-Tyyli, Wickström reached a broad audience in Finland.

In W-Tyyli Wickström portrayed a fictional talk-show host in a documentary fashion preparing the evenings show by welcoming and pre-pepping actual celebrities for the evenings show.

The format of W-tyyli was sold to multiple countries including Britain and Belgium.

In 2006, Wickström was one of the hosts of the TV show Veckans nyheter on Kanal 5 in Sweden.

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