She took part in the RTÉ One reality sports television series Celebrity Bainisteoir in 2009 and featured on a weekly basis on the TV3 show Ireland AM.
[1] Roche reduced her modelling to dedicate more time to the Miss Universe Ireland pageant.
She was described as being "among the less likely contestants" to take part,[4] even confessing in the first episode that she had very little knowledge of the Gaelic Athletic Association–"I barely know the format of a game".
[4] Her team played in the second quarter-final of the series against St Michael's GAA of County Roscommon, who were managed by John Waters.
Roche and Waters were seen training with GAA All Stars winners Tony McManus and Declan Browne.