He is the former Chief Executive Officer of TRATON SE and member of the Board of Management of Volkswagen AG.
In 1988 Renschler joined Daimler-Benz AG, where he initially worked in the Organization and Data Processing department.
In 1989 he worked on the staff of Mercedes-Benz Chairman Werner Niefer, after which he managed project teams at the Corporate Planning unit.
In 1993 he was appointed to manage the All Activity Vehicle (AAV) project, whose aim was to develop an all-new luxury SUV and to select and build a corresponding production facility in the U.S.
After managing the M-Class unit and serving as President and CEO of the production subsidiary Mercedes-Benz U.S. International Inc. (MBUSI), Renschler switched to the corporate headquarters in Stuttgart, where he was appointed Senior Vice President, Executive Management Development at DaimlerChrysler, the company that had recently been formed through the merger of Daimler and Chrysler.
Today, the smart brand is the market leader in Germany’s micro-car segment and an integral part of the Daimler division Mercedes-Benz Cars.
[4] After Renschler had set up the Mercedes-Benz plant in Tuscaloosa, Alabama, in 1993, the region became a center of the automotive industry in the southern United States.