Born in Zimbabwe, and growing up in South Africa, Cuerden moved to England to further his dance career in 1996.
Dancing with partner Hanna Haarala they reached 4th place in the UK amateur Latin rankings, before turning pro on 5 February 2004.
He, along with Haarala were chosen to tutor a celebrity in the third series of Strictly Come Dancing - partnered with Jaye Jacobs, he was eliminated in week 2, but performed in many professional demonstrations.
A company that offers Ballroom and Latin American Dance related events and services.
In January 2021 Cuerden joined Soulhub Ltd founded by Carmen Rendell to help co-create the wellbeing business and community including Soulwalk and the Soulhubbers Podcast.