[4] A year later, he moved instead to be editor of Scotland on Sunday, relaunching it as a quality newspaper which went on to establish a reputation for investigative and campaigning journalism.
[8][9] In 1998 he joined Scottish Media Group in Glasgow to prepare the business case for the launch of a new paper in 1999, The Sunday Herald.
[13] In August 2008, Jaspan left his position as part of a major restructuring of Fairfax that included 550 job losses across its Australian operations.
The model he developed is highly unusual for a news site: content is written by academics working in collaboration with professional editors, published open access under a Creative Commons licence, and is funded by collaborative frameworks for academic institutions The concept was as a response to what Jaspan described at the time as "increasing market failure in delivering trusted content"[14] and declining editorial diversity in Australia.
Jaspan took The Conversation to the UK where he raised the launch funds and established a base at City University London with the support of the VC, Sir Paul Curran, and Jonathan Hyams.
He then took the concept to the US where Thomas Fiedler, then dean of the School of Communications at Boston University, offered to host The Conversation U.S. and provide space for the first newsroom.
Jaspan left The Conversation in April 2018, with professional friction cited as a contributing factor,[5][15] to work on establishing a new media platform called 360info.
In the 2020 Queen's Birthday Honours, Jaspan was made a Member in the General Division of the Order of Australia for "significant service to the print and digital media, and to tertiary education".