Androidland

Androidland was an Android-themed pop-up store, created by the carrier Telstra in collaboration with Google, on Bourke Street, Melbourne, Australia, in December 2011.

[6] Warwick Bray, the Executive Director of Telstra Mobile, stated, "Over the past 12 months we've seen a huge growth in the number of customers coming in-store and asking us about Android phones and tablets.

With Androidland we wanted to create a retail environment like no other that helps us to answer customer questions in a fun, interactive way.

[8] Logan Booker, writing for Gizmodo Australia wrote, "It's a friendly environment, definitely, and if I were to make the switch to Android, I’d be sure to stop by to aid in my decision-making.

The interesting fusion of business with an "experience" beyond product demonstrations gives the shop-within-a-shop a corporate Powerhouse Museum feel.