A striker, Morrell played 359 games in the Football League for Wrexham, Coventry City, Blackpool and Bury, scoring 96 goals.

Born in Doncaster, South Yorkshire,[1] and brought up in Market Bosworth, and attending Twycross House School,[4] he played for the Leicestershire County Cricket Club from under-15 to under-19 level.

He started his football career as a youth team player at Nuneaton Borough, before deciding to make the move north to Northumbria University, Newcastle upon Tyne to study Sports science.

Morrell's first big break came when he started talking to Sky Sports presenter Rob McCaffrey, who was helping to write the autobiography of Joey Jones, Wrexham's first-team coach at the time.

After a very impressive spell with Wrexham, Morrell caught the eye of Coventry City manager Gary McAllister, who signed him on a free transfer in the summer of 2003.

Morrell took a major part in Wrexham's first team and played in the Conference Play-off semi-finals of the 2010–11 season but lost to rivals Luton Town.

[12] Also Morrell guided Wrexham to the Play-offs after narrowly missing out on automatic promotion to Fleetwood Town even after gaining 98 points in the season.

Morrell's side lost in the semi-final for the second year running once again to Luton Town who went on to lose to York City in the final.

[16] Morrell was appointed as assistant manager to his former Blackpool teammate Mike Jackson at Shrewsbury Town on 7 March 2014, on a deal that ran until the end of the season.