The head of music operations at The Firm, and the chief marketing officer for the basketball league Big 3,[1] she previously held senior positions at Columbia Records, EMI and Epic.
[7] She was promoted shortly thereafter, and as a publicist for the label she worked with artists including Kid Rock, Sugar Ray, P.O.D., Jewel, and Stone Temple Pilots.
[7] In 1997, she was promoted to national director of media relations, and transferred from Atlantic's Los Angeles office to their New York headquarters.
[10] At Columbia, Cob-Baehler supervised the label's West Coast press department while working with John Mayer, System of a Down, The Offspring, Coheed and Cambria, and the Raveonettes, among others.
[10] At Virgin, she was responsible for press campaigns for artists including Thirty Seconds to Mars, Joss Stone, KT Tunstall, and Iggy Pop and the Stooges.
[19] Then known as Prospect Park Productions, she led the marketing campaign for the soap operas All My Children and One Life to Live about which The Hollywood Reporter wrote: "Not only are they (TOLN) the first company to revive a long-running daytime drama (thus changing the game for the genre entirely) they are taking two brands with a combined age of over 80 years and basically making them cool again.”[19] Production was halted in 2013 due to a dispute with ABC, and both series were ultimately cancelled.