[7] During the years of racial segregation in the United States, Esso franchises gave out The Negro Motorist Green Book: An International Travel Guide.

It maintained the trademark rights to the Standard and Esso brands in the states where it held those rights by selling Esso Diesel in those states at stations that sell diesel fuel, thus preventing the trademark from being declared abandoned.

It retained the Esso brand in Puerto Rico and the United States Virgin Islands until 2008, when it sold its stations there to TotalEnergies.

[10] The Enco brand name was used on locations in the Midwest until 1977, when they were sold to Cheker Oil Co. (now part of 7-Eleven[11]); Exxon continues to have a presence in southern Ohio today (as it does throughout much of Appalachia in general), though Mobil is the company's primary brand in the Midwest.

In February 2016, ExxonMobil successfully asked a U.S. federal court to lift the 1930s, trademark injunction that banned it from using the Esso brand in some states.

By this time, as a result of numerous mergers and rebranding, most of the remaining Standard Oil companies that had objected to the Esso name had been acquired by BP.

[12] The Esso name did return to minor station signage at both Exxon and Mobil stations, which also had the effect of ExxonMobil de facto claiming the Standard trademark in Colorado, Kentucky, Montana, North Dakota, Oklahoma and Wyoming as Chevron withdrew from Kentucky in 2010 and BP gradually withdrew sales from the other states.

In 1888, the Anglo American Oil Company opened its head office in London, which eventually became a part of Esso.

Its founder and principal shareholder, Norman Davis, had spent some of World War I with his brother Manuel in Cleveland, Ohio.

ROC used self-branded stores under the "Snack and Shop" and "On the Run" branding depending on the size and the larger sites featured a Costa Cafe.

In 2008 it sold its retail operations in Puerto Rico, the United States Virgin Islands and Jamaica to TotalEnergies.

In 2014, Sol Petroleum purchased Esso operations in The Bahamas, Barbados, Bermuda, Cayman Islands, Dominican Republic, Guadeloupe and Martinique.

[22] In 2019, the company began to phase out the Esso and Mobil brands in Japan, replacing it with JX's Eneos EneJet banner.

[23] Standard Oil of New Jersey started business in Argentina in 1911, acquiring the "Compañía Nacional de Aceites" (National Company of Oil), which had been founded in 1906 by entrepreneur Emilio Schiffner in Campana, Buenos Aires to produce kerosene.

The first petrol pump was placed in the Plaza del Congreso of Buenos Aires, while the first service station opened in 1927 in the city of Santa Fe.

[27][28] At the time of the acquisition, Esso had 520 stations (with 450 under franchises), being the third largest producer of Argentine after YPF and Shell, with a 12% market share.

Mobil is ExxonMobil's primary retail motor fuel brand in California, Florida, New York, New England, the Great Lakes and the Midwest.

Esso spent hundreds of millions of dollars on a brand awareness campaign built around the simple and alliterative[30] theme, "Put a Tiger in Your Tank", which was invented by Emery Smith in 1959.

In 2017, ExxonMobil switched to Red Bull Racing, as well as Faenza-based sister team Scuderia Toro Rosso for one season only.