The show combined jovial voiceovers applied to various animals from Bristol Zoo with some basic educational features.

Morris' co-presenters over the years were Gerald Durrell, Tony Soper, Keith Shackleton, Roger Tabor, Sheila Young, David Taylor and Terry Nutkins.

When Nutkins joined the show in the early 1980s, the producers tried to update it, using new video effects technology.

A new children's wildlife series, The Really Wild Show, began in 1986, with the former Animal Magic co-presenter Terry Nutkins as the main host.

The signature tune, "Las Vegas", performed by Group Forty Orchestra, was written by Laurie Johnson for KPM in 1960.