[1] Its current president is famed mecha anime designer Shoji Kawamori, who succeeded Gundam creator Yoshiyuki Tomino on October 8, 2024.
'pilgrimage to sacred sites'), the number 88 was chosen in reference to the 88 stations of the Buddhist monk Kūkai's historic Shikoku Pilgrimage.
The annual 88 spots are determined based on the results of a poll of domestic and international anime fans, internal consultations with series rights holders, local authorities, and other parties conducted by the association's Chief Secretary, and a judgement made by the board of directors based on the poll results.
[7] Junrei-chan is depicted wearing a pleated white dress, a chicken kigurumi hat, and sometimes holding a flag bearing the company logo like a tour guide.
[9][10][11] It has also acted as a tour guide in a VR experience designed in partnership with the ATA, Alpha Code Inc., Hyouka, and Hida Takayama for the 2020 Kyoto International Manga Anime Fair.