Following the acquisition of AV Visionen by Viz Media Europe in 2009, Anime on Demand was merged into AV Visionen as a division, dissolving Anime on Demand GmbH.

[1] In April 2011, Viz Media Europe subsidiary Kazé launched the Anime on Demand in the United Kingdom and Ireland,[2][3] in collaboration with British anime distributors Manga Entertainment, Beez Entertainment and MVM Entertainment.

[4][5] Initially hosted by Anime News Network, Version 1.0 of the site, hosted by Viz Media Europe, launched as an open beta in December 2011.

[6] In December 2013, Anime on Demand announced it was closing operations in the United Kingdom and Ireland, and was to be incorporated into Animax UK.

[7] In September 2021, it was announced that Anime on Demand would be shutting down on 8 December 2021, with all content being merged into Crunchyroll.