[3][5][6] George Gerbner, an advisor to communications commissions and a major contributor to cultivation theory, became dean in 1964.

[7] He founded the Cultural Indicators Project in 1967,[8] measuring trends in television content and how it shaped perceptions of society.

[3][11] The school retained ownership of the Journal of Communication from 1974 to 1991, which was published by Penn while Gerbner was editor.

[2] In 2002, the Annenberg Foundation gave $100 million to the school for scholarships, faculty chairs, and classroom refurbishment.

[20] In 2017, after leaving the Obama Administration, former Vice President and future President of the United States Joe Biden became the Benjamin Franklin Presidential Practice Professor at the Annenberg School, and also joined the Annenberg Public Policy Center and the Penn Biden Center for Diplomacy and Global Engagement, which is a research center principally focused on diplomacy, foreign policy, and national security, in Washington, D.C.[21] Dean Michael X. Delli Carpini's term was extended until 2018.