Its concept was to disguise well-known personalities, with the use of prosthetic masks, bestow upon them a fake identity, and set them up in what were intended to be humorous situations for the sake of entertainment.

Byrne was offered funding for a further season, but turned it down, stating that it was too hard to find people who didn't know of the show and therefore saw through the ruses (its sister program, Naked Camera, did not help matters).

Ervine was one of three political representatives from Northern Ireland who agreed to partake in the programme; the others were Paul Maskey of Sinn Féin and John Dallat of the SDLP.

He called to his own parents' house to ask for Westlife autographs and tickets for Croke Park and makes a fool of his friends, former Leeds United footballer Gary Kelly and rugby international Brian O'Driscoll.

Also featuring in the series were model Glenda Gilson as a tree-hugging eco-warrior, and TV presenter Craig Doyle as Argentine sports reporter "Rodrigo Depassa".