Hannibal Goodwin invented flexible photographic film, which should have made Anthony and Scovill the leader in the amateur photography business.

The ruthless behavior of Eastman nearly drove the now-named Ansco out of business, but a settlement in 1905 saved the company from bankruptcy.

In 1928 Agfa of Germany merged with Ansco and allowed it to compete in the worldwide photographic market like its competitors, Kodak and Zeiss.

Throughout the postwar period the concern sold rebadged versions of cameras made by other manufacturers, including Agfa and Chinon.

To assist the war effort, the company experts used available information to develop a similar product, first called Ansco Color,[4] later Anscochrome.

[5][6] A second advantage was that users, professional or amateur, could process the film in their own darkrooms rather than having to send it away (as with Kodachrome) albeit still needing to use cumbersome re-exposure steps[7] like with early Kodak Ektachrome.

Briefly in the 1970s, it was the official film of Disneyland and at this time, actor Henry Fonda served as the company's spokesman in television commercials including one that featured Jodie Foster in her first acting role.