Never Ending Story) is a 1976 Indian Telugu-language film directed by K. Balachander, starring Jaya Prada, with Fatafat Jayalaxmi, Rajinikanth and Sripriya in supporting roles.

Saritha, after reading her boyfriend's love letter to her sister, arranges for them to get married, thus giving up her chance of having a life with him.

She eventually accepts a marriage proposal of her boss (Kamal Haasan), when she realises that her brother has become responsible enough to take care of her family.

She decides to resign from hard work, but could not as the result of the turning point in a typical Balachandar style climax.

[4] In 2001, Jaya Prada herself acknowledged the impact the film had in her personal life, as she very much related to the lead character.