[5] In his 1957 study, Argyle recruited male students and placed them in two-person groups (with one member being a confederate), then asked the pairs to judge and rate a painting on a 6-point Likert scale.
Social psychologists conclude that there are conditions that lead to a sense of conformity and when they are no longer present, anticonformity takes place.
[3] Levine and Hogg[1] identified a number of theories to account for the motivations underlying anticonformity behaviours, including: The Double Diamond Model proposed by Paul R. Nail, Stefano I.
Many social psychologists such as Argyle, Crutchfield, Willis, and Levine have discussed the two types of conformity: conversion and compliance.
The double diamond model of social responses introduces a new strategy in regards to anticonformity, strategic self-anticonformity.
[8] In 1973, Meade and Barnard conducted a study examining anticonformity behaviours in a sample of 60 American and 60 Chinese college students.