[3][4] Anton Sova has been actively involved in discovering and managing a range of artists, including Tatjana Shirko and Stas Shurin,[5] who won the Ukrainian "Star Academy", Fabryka Zirok 2010.

By 2006, Anton had established collaborations with various Ukrainian artists, including Artur Bosso, Tatjana Shirko, Anna Mukhina,[10] Andrew Boldar, the Freakballet show group, and the rock band Platinum.

[11][12] Since 2008, Anton Sova has been active in Latvia, where he conducted auditions for Latvian artists and musicians, establishing collaborations with figures such as Alekss Silvers, Andrey Klad, Stas Shurin, and Gatis Timofeev.

[12] He also produced recordings with artists including Alex Luna, KAL1BR, Marco Giacomo, Daiga Berzina, and the rock band Luv Land.

In 2021, Anton Sova, together with Ukrainian film producer Mila Andriiash, presented the short war drama "God Will Forgive.