Musical group AnyBand consists of BoA, Xiah Junsu, Tablo, and jazz pianist Jin Bora.

This is the fourth drama/commercial following Anymotion, Anyclub, and Anystar which have featured Lee Hyori and many famous male celebrities.

This is the first time since the start of this series that Samsung is working with another main model, going from Lee Hyori to BoA.

[1] The nine-minute commercial was shot in Brazil, depicting a city controlled by a Big Brother-type figurehead that constantly watches over its oppressed citizens.

Escaping the police and security, they infiltrate the government's computer system and broadcast their message through their song TPL (Talk, Play, Love), also recorded using their Anycall cellphones.