Insight Guides, founded by Hans Johannes Hofer, is a travel company based in London with offices in Singapore and Warsaw.
[3] Hofer's first book, published in 1970, was based on the island of Bali, and was funded by a local hotel.
[5] In 2014, Insight Guides and Berlitz Corporation Publishing were sold by Langenscheidt to APA Publications.
[7] Insight Guides combines photos with magazine-style features written by locals.
Insight Guides offers bookable trips planned by locals who live in their destinations.