[1] Probably born at Colophon in Ionia, he first studied under Ephorus of Ephesus, but after he had attained some celebrity he became a student to Pamphilus at Sicyon[2] He thus combined the Dorian thoroughness with the Ionic grace.
When Apelles returned, and was shown Protogenes' response, ashamed that he might be bettered, he drew in a third colour an even finer line between the first two, leaving no room for another display of craftsmanship.
The renowned work of Apelles provided several exemplars for the narrative realism admired by Greco-Roman connoisseurs, succinctly expressed in Horace's words ut pictura poesis, "as is painting so is poetry."
Apelles seemed to have had a taste for elaborate allegory and personification, which he carried far in his rendering of Calumny, described by Lucian,[8] in which an innocent youth is falsely accused by Ignorance, Envy, Treachery and Deceit.
The story occasioning the painting was alleged to have been false accusations by a rival artist that Apelles took part in a conspiracy against Ptolemy IV Philopator.
"In the Renaissance the exemplar of the poetic painting which was invariably cited whenever the art-poetry question was discussed was the Calumny of Apelles, known through Lucian's description.
He was so unsuccessful that, in a rage, he gave up and threw the sponge he was using to clean his brushes with at the medium, and its mark produced the effect of the horse's foam.
An assessment by the classical scholar Percy Gardner in the Encyclopædia Britannica Eleventh Edition reads: Few things are more hopeless than the attempt to realize the style of a painter whose works have vanished.
Apelles allowed the superiority of some of his contemporaries in particular matters: according to Pliny he admired the dispositio of Melanthius, i.e. the way in which he spaced his figures, and the mensurae of Asclepiodorus, who must have been a great master of symmetry and proportion.
He probably used but a small variety of colours, and avoided elaborate perspective: simplicity of design, beauty of line and charm of expression were his chief merits.
In fact the age of Alexander was one of notable idealism, and probably Apelles succeeded in a marked degree in imparting to his figures a beauty beyond nature.
[15] In 1819, the painting Générosité d'Alexandre, by Jérôme-Martin Langlois depicted the story of Alexander the Great gifting his concubine, Campaspe to Apelles.