AppLovin Corporation is an American mobile technology company headquartered in Palo Alto, California.

[6][7] Foroughi stated that the AppLovin name came from Bloglovin', a content organizing company, contrary to reports of a homage to the Christopher Mintz-Plasse character from the 2007 film Superbad.

[8] The company operated in stealth mode until 2014, raising $4 million in financing from angel investors, Streamlined Ventures and the Webb Investment Network.

[11] On September 26, 2016, it was reported that AppLovin had agreed to be acquired by the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion; the acquisition deal was subsequently abandoned for debt investment after opposition to the plans from CFIUS.

[17] In July 2018, AppLovin launched Lion Studios, which works with mobile developers to publish and promote their games.

[21] In 2019, the company acquired SafeDK, a software development kit management platform for ad quality, performance and stability in mobile apps.

[29] On October 6, 2021, AppLovin announced the acquisition of mobile monetization company MoPub from Twitter for $1.1 billion.