Apple Advanced Technology Group

[1] ATG was an evolution of Apple's Education Research Group (ERG) and was started by Larry Tesler in October 1986 to study long-term research into future technologies that were beyond the time frame or organizational scope of any individual product group.

[4] ATG had research efforts in both hardware and software, with groups focused on such areas as Human-Computer Interaction, Speech Recognition (by Kai-Fu Lee), Educational Technology, Networking, Information Access, Distributed Operating systems, Collaborative Computing, Computer Graphics, and Language/action perspective.

Many of these efforts are described in a special issue of the ACM SIGCHI Bulletin which provided a retrospective of the ATG work after the lab was shut down.

ATG was also home to four Apple Fellows: Al Alcorn, object-oriented software pioneer; Alan Kay; Bill Atkinson; Donald Norman; and laser printer inventor Gary Starkweather.

Further, ATG funded university research and, starting in 1992, held an annual design competition for teams of students.

Cupertino City Center buildings.
Apple ATG offices in Cupertino City Center buildings