[4][5][6] In August 2017, Apple Music premiered a monthly mini-documentary series chronicling the artists' journey, inspiration and influences.

Each season of the Apple Music-exclusive ends with interviews and live performances called Up Next Sessions.

[9] Artists who have previously been given the title are Billie Eilish,[10] Khalid,[11] Jessie Reyez,[12] Bad Bunny,[13] Sigrid,[14] Clairo,[15] and Daniel Caesar.

[16] The platform also succeeds and is closely related to iTunes New Artist Spotlight which was active during the mid 2010s.

Apple Music introduced an equivalent of the program for Sub-Saharan Africa titled "New Artist Spotlight" in 2019.