[2] Apple provides retailers and repairers with tools, training, and service manuals.
Examples of Apple Authorized Service Providers include Best Buy and Simply Mac.
[3] The concept of the service originated with Richard Haddock, who was friends with Dr. Gil Amelio, then CEO of Apple, and recommended that they form a reseller channel designation.
[4] Dr. Amelio assigned Paddy Wong and Loretta Flores of Apple the task of designing the program, with input from a few resellers.
Service providers who are unable to meet these standards are dropped to a Value-added resellers.