Typography of Apple Inc.
Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle.
It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website.
The frame itself held a quotation from Wordsworth: "Newton....A Mind Forever Voyaging Through Strange Seas of Thought...Alone.
The exact font used by Apple is slightly modified from the standard Motter Tektura: the s is more conventionally shaped, as opposed to the descending "hook" design of the normal typeface, and (with the exception of the Disk II 5.25 drive) the dot over the i is removed.
According to the logo designer, Rob Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone.
[3] The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura a.
The typeface has sometimes been mislabeled as Cupertino, a similar bitmap font likely created to mimic Motter Tektura.
The typeface was virtually synonymous with Apple for almost two decades and formed a large part of the company's brand recognition.
In 2002, Apple gradually started using a variant of the Adobe Myriad font family in its marketing and packaging.
Myriad Apple, a modification produced by Galápagos Design Group, incorporates minor spacing and weight differences from the standard varieties, and includes Apple-specific characters, such as the company logo.
As of November 2013, lighter fonts are prevalent in Apple's marketing, with headlines in Myriad Pro Light.
In September 2016, the company began using it as the typeface of word marks such as "iPhone", "AirPods", and "MacBook Pro" on the devices themselves, as well as keynote slides and product packaging.
[4] Subsequently, on January 24, 2017, Apple began updating its website to use the San Francisco font,[5] and as a result it became the company’s universal typeface for all its products.
The IIc and Enhanced Apple IIe expanded on this, supporting 40 or 80 columns of text and an extended character set called MouseText.
Charcoal was designed by David Berlow of Font Bureau, to be easier to read than Chicago, while retaining similar metrics for backward compatibility with existing application software.
[citation needed] For smaller user interface elements, such as the names of files displayed with icons in the Finder, Apple used the Geneva typeface, a redesigned version of Helvetica.
iTunes, iMovie, iPhoto, GarageBand, and Apple's professional applications started to feature heavy use of Helvetica, while the majority of the OS X (now named macOS) environment retained the comparatively more legible Lucida Grande typeface, which was designed specifically for on-screen use.
With the introduction of OS X 10.10 "Yosemite" in June 2014, Apple started using Helvetica Neue as the system font on the Mac.
San Francisco is currently used for user interface across all of Apple's product line, including watchOS, macOS, iOS, iPadOS, tvOS and visionOS.
It was first introduced alongside the Apple Watch,[6] where it was used for enhanced legibility and taller x-heights for easy reading on a small display.
[7] The version used, known as "SF UI", was modified to make it wider than its Apple Watch counterpart, more akin to the previously used Helvetica Neue.
