[36] In 1998, Hawaii Governor Ben Cayetano acknowledged the couple's contribution to the state by proclaiming June 4th of that year "Al and April Masini Day.
"[39] Coming at a time of economic downturn, the move paved the way in 2001 for Hawaii's Act 221, designed to develop the state's high-technology industry through the use of tax incentives.
[40] To lure Baywatch, Hawaii offered the show's producers an incentives package that included $2 million in soundstage and shoreside facilities improvements.
In August 2002, right after the bill was signed, she brought the tax incentives to the attention of Universal Studios for the financing of Surf Girls, according to Joe Blanco, technology advisor to Hawaii Governor Ben Cayetano.
[1] Based on a magazine article entitled "Surf Girls of Maui," by Susan Orlean, Blue Crush was praised by Slate's Greg Milner as "a sharp depiction—both in its details and its symbolism—of life in Hawaii" and as a film that "makes surfing feel like real life,"[45] Los Angeles-based entertainment attorney John LaViolette of Bloom Hergott Deimer and Cook, which represents Hollywood A-list actors like Arnold Schwarzenegger and Sylvester, commented: "This is the first time that I have heard of a studio making a commitment to foster a mutually beneficial cross promotion between the film and the location where it's been shot."
[46] Blue Crush was eligible for Act 221 funding because the state law included performing arts within its definition of qualified high-tech businesses.
"[48] However, Masini's efforts to bring film and television to Hawaii, along with the marketing, promotional, and tourism dollars they offer, continued to pay off years after the productions had left.
Hawaii's contribution to the campaign, seen on the walls of the London underground and on street billboards, was an image from Blue Crush of a surfer catching a wave.
[50] April Masini was born in Fort Bragg, North Carolina,[51] to Robert "Bob" Barry, director of Vietnam Veterans of America,[52] and author and educator June Stride.
[51] April Masini moved to New York City in 1983 to study business at Hofstra University but soon withdrew from college to pursue a career in television acting and modeling.