[4] There are suggestions that it was the first supplier of Marketing resource management (MRM) software, it is certainly the case that it was one of the earliest providers.

[7] The following year, 2005, saw Aprimo acquire the EMS business of DoubleClick together with about 70 customers before the remainder of that organisation went to Hellman & Friedman.

[8] By 2007, Aprimo had about 250 employees and its clients included Bank of America, Nestlé, Warner Bros., and Toyota.

[9][10][11][12] Teradata sold Aprimo in 2016 to Marlin Equity Partners for $90 million which merged it with Revenew and relocated its headquarters to Chicago.

[16][17][failed verification] In 2017, according to the company, it moved its products to SaaS-based systems running on the Microsoft Azure cloud computing service.