The song has seen huge global success while topping the charts in over 40 countries including Austria, Belgium, Germany, Indonesia, New Zealand, Norway, the Philippines, Sweden, Switzerland and Taiwan.
An accompanying music video was directed by Mars and Daniel Ramos and premiered on Rosé's YouTube channel simultaneously with the single's release.
The song broke a number of viewership records on YouTube, becoming the fastest music video by an Asian act to reach one billion views on the platform.
Rosé promoted the song with performances on The Seasons: Lee Young-ji's Rainbow, BBC Radio 1's Christmas Live Lounge 2024, and The Tonight Show Starring Jimmy Fallon.
was written by Rosé, Amy Allen, Brody Brown, Philip Lawrence, Theron Thomas of R. City, Rogét Chahayed, Omer Fedi, Cirkut, and Mars, while being produced by the latter four; additional writing credits go to Nicky Chinn and Mike Chapman for the interpolation of Toni Basil's 1982 single "Mickey".
Everyone was fascinated, especially when I started the chant, so we played around with it, and I said we should make a song out of it... and after Bruno joined the track, the rest became history!Inspired by a popular South Korean drinking game named "Apartment", from which the title of the song is also derived, the track employs the game's rhythmic chant of apateu (Korean: 아파트; lit.
five out of five stars, calling it "a luminous banger that fizzes with playful energy, from its stomping pop-rock beat to its addictive chanted chorus.
"[13] Irene Kim of Vogue also praised the track, highlighting the vocal harmony between Rosé and Bruno Mars and dubbing it "a pop-punk delight" that "will have fans chanting along".
in its weekly new songs roundup, describing it as a "cheeky, rollicking pop-rock track" accompanied by an "irrepressibly fun, Ting Tings-y video".
Music critic Jeong Min-jae highlighted the repetitive, chant-like chorus of "Apt", noting its appeal to foreign listeners for its easy pronunciation and rhythmic fun.
Jeong emphasised the song's addictiveness and the impact of its catchy chorus, adding that its pop-punk rock vibe aligns well with current music trends.
[24] Park Seon-min, a pop culture critic and professor at Kyung Hee University, attributes the international popularity of "Apt.
[26] Critic Lim Hee-yoon noted that the song turns everyday Korean language into a global meme, much like Psy's "Gentleman" or Suga's "Daechwita", using unique pronunciations uncommon in the West.
[10] Kim Do-heon, a pop music critic, emphasised the appeal of incorporating a drinking game into the track and observed that, while Rosé usually exudes "high-end" charisma, this collaboration reveals a more approachable and upbeat side, resonating well with fans.
[28] Another pop culture critic Jeong Deok-hyeon commented that K-pop is viewed as a subculture leader internationally, rather than mainstream, and praised "Apt."
He added that Mars waving the Taegeukgi and shouting "geonbae" (cheers) is a powerful symbol of Korean culture's mainstream global appeal.
In an interview with The Hankook Ilbo, he praised how the song enhances language appeal by mixing English and Korean without relying on traditional storytelling.
was named the Song of the Year by South Korean research company Gallup Korea's annual public survey conducted in 2024 among respondents under the age of 40.
He remarked, "Rosé has turned Korea's play culture into music, showing how to make somaek, which we hope will spark international interest in Korean soju".
HiteJinro announced that they were exploring social media marketing strategies tied to Rosé's music video and soju tutorials to enhance exports amid sluggish domestic sales.
[45] Additionally, YG Plus stock rose 157.8% over six trading days, benefiting as it handles distribution for Rosé's solo work under The Black Label.
[48] Additionally, the song has been credited with reviving interest in Yoon Soo-il's 1982 hit "Apartment" (아파트), which has seen a 190% streaming increase on Genie Music following the release of Rosé and Bruno Mars' duet.
In a phone interview with Yonhap News, Yoon expressed gratitude for the revival, stating, "I am grateful that Rosé and Bruno Mars reconstructed my song".
It also broke the record for the fastest song by a K-pop act to reach one billion streams in history, which was previously held by Jungkook's "Seven" featuring Latto (2023).
It surpassed Jungkook's "Seven" and Blackpink's "Pink Venom" (2022) to achieve the biggest streaming week by a solo artist and by a K-pop female act in history.
[81] It marked Rosé's first time achieving the feat outside of Blackpink and made her the first K-pop soloist of the decade to earn this milestone both solo and as a group.
also became the first song by a non-Japanese artist in three years to spend two consecutive weeks at the top of Japan's Oricon Streaming Chart, a feat last achieved by BTS with "Permission to Dance" in 2021.
[120] The video features both Rosé and Mars presenting a garage band-esque performance, with the two singers alternating on drums and vocals, in matching black leather jackets across a pink set.
[121][122] Throughout the video, the duo can be seen dancing and playing the titular game, as well as Mars waving Taegeukgi flags and getting "flustered" by Rosé's unexpected kiss.
[125] Reporter Yang Seung-jun of The Korea Times highlighted the unique approach of the music video, noting that Rosé played a key role in setting its creative direction alongside director Daniel Ramos.