Its origins date back to the coffee boom and, at the turn of the century, its economy was characterized by the growth of sugarcane plantations.

This scenario also includes livestock farming, an activity that made it known in the country as the Capital of Fat Cattle due to the negotiations of the arroba of cattle held in Praça Rui Barbosa, in addition to the inclusion of other animal breeding activities such as sheep farming.

Araçatuba is also characterized by being a university hub in the northwest region of the state of São Paulo.

[5] This region includes the cities of Bento de Abreu, Guararapes, Lavinia, Rubiácea, Coroados, Santo Antônio do Aracanguá and Valparaíso.

The company is currently an operator of cell phones, fixed lines, internet (fiber optics/4G) and television (satellite and cable).