The numbering plan area (NPA) includes the cities of Athens, Belpre, Cadiz, Chillicothe, Circleville, Coshocton, Delaware, Gallipolis, Heath, Ironton, Jackson, Lancaster, Laurelville, Logan, Marietta, Marion, Mount Vernon, Nelsonville, Newark, Newcomerstown, Pataskala, Portsmouth, Rockbridge, Steubenville, Washington Court House, and Zanesville, Shadyside and the surrounding areas.
It does not include the city of Columbus and rate centers in Franklin County which primarily use area code 614.
Although it is Ohio's largest area code by geographic size, Southeastern Ohio is largely rural and has fewer residents overall than the rest of the state except in the areas near Columbus.
[1] By the end of 2013, exhaust studies indicated that the 740 area code would run out of telephone numbers sometime in 2015.
The Public Utilities Commission of Ohio chose a relief plan by implementing an overlay with new area code 220, effective April 22, 2015.