The Ariel team also did a social welfare service by presenting cheques to deserving mothers struggling to provide for their children.

Episodes featured mothers making every effort to either save the life of an ailing son or daughter or trying to counter the financial problems to secure a good future for their children.

In another segment, the host discussed culture and history of the village of the week, standing next to a landmark and then meeting that city's mothers on their doorsteps.

[3] A recruiting company was hired to go around cities and villages looking for cases of mothers who have faced hardship or sacrifices for their children.

[3] The theme song, Maa Jaise Hasti (English: Dear Mother...) was sung by Khalid Waheed, composed by Farrukh Abid and written by Mujeeb Syed.