The company manufactures the Ariel Atom, an extremely light, high performance car,[3] powered by a Honda Civic Type-R engine and gearbox.

The Atom is the world's first road-going exoskeletal car;[4] it has no bodywork or roof, and is built entirely around the tube chassis, making it weigh less than 500 kg (1,102 lb).

Powered by a Honda 1237cc V4 engine and gearbox, the bike will be produced from 2015 in similar volume levels to the existing car-based products.

[8] In January 2015, Ariel introduced the Nomad, a road-legal buggy designed along the same principles as the Atom, at the Autosport International Show.

[10] In 2023, Ariel received $370,000 funding from the Niche Vehicle Network (NVN) and Advanced Propulsion Centre (APC) to construct Nomad EV.