Designed by the architect Fred Arnold of the Little Rock architectural firm of Wittenberg, Delony & Davidson in 1953, it was not completed until 1959 due to uncertainty over the utility's requested rate increases and the expiration of laborers' union contracts.

Acclaimed at the time for its "modern" look, the building features marble panels and glass curtain wall, above a single-story, curvilinear brick masonry section at the western end.

The plan controlled new commercial design and encouraged private-public partnership for downtown beautification over the next decade.

[3] Over time the original Georgia Pearl Gray marble panels began to fail due to weather and bowing.

The panels are consistent with the U.S. secretary of the Interior's standards for rehabilitation of historic properties and the building retains its National Register listing.