Among the members of the group included Inga Arshakyan who had previously represented Armenia in the Eurovision Song Contest in 2009.

Performing during the show in position 2, "Face the Shadow" was announced among the top 10 entries of the first semi-final and therefore qualified to compete in the final on 23 May.

[2] Armenia has used various methods to select the Armenian entry in the past, such as a live televised national final to choose the performer, song or both to compete at Eurovision.

On 11 February 2015, the group Genealogy was announced as the Armenian representative with the song "Don't Deny", composed by Armen Matirosyan with lyrics by Inna Mkrtchyan.

[5] Genealogy consisted of five singers from the Armenian diaspora in Europe, Asia, Africa, America and Australia that symbolize the five petals of the forget-me-not flower, and was unified by their sixth member from Armenia, in their centre.

[12] In regards to the song, AMPTV stated: "Happiness is born when people are united and live in harmony with themselves, their families, love relationships and so on.

"[13] Genealogy filmed the official video for the song prior to the presentation, which was directed by Aren Bayadyan and featured fashion designs by Armen Galyan.

The Armenian performance featured the members of Genealogy dressed in black outfits with traditional jewellery and purple elements.

The group members then got close to each other in a circle and completed the performance by walking to the front of the stage in a line and raising their hands, during which pyrotechnic flame effects and a wind machine were also used.

The LED screens projected trees and ornaments with the stage lighting displaying purple and pink colours.

The jury consisted of five music industry professionals who were citizens of the country they represent, with their names published before the contest to ensure transparency.

This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.