The Armenian participating broadcaster, the Public Television of Armenia (AMPTV), internally selected its entry for the contest.

Performing during the show in position 2, "Future Lover" was announced among the top 10 entries of the second semi-final and therefore qualified to compete in the final on 13 May.

[7][8] On 25 January 2023, Armenian media reported that singer Brunette had been selected to represent the country with an R&B style song, though AMPTV did not comment.

Following the announcement, Hovhannes Movsisyan, executive director of AMPTV, stated that "last year, sending a young artist to Eurovision was justified.

[10] Her entry, "Future Lover", was released on 15 March 2023, alongside a music video which was premiered on the official Eurovision YouTube channel.

[13] On 15 April 2023, Brunette performed "Future Lover" at the Eurovision in Concert 2023 at Amsterdam's AFAS Live in the Netherlands.

On 31 January 2023, an allocation draw was held, which placed each country into one of the two semi-finals, and determined which half of the show they would perform in.

[17] Immediately after the close of the second semi-final, a press conference was held in which each of the artists drew the half of the final of which they would perform in.

[21][22] AMPTV appointed Maléna, who won Junior Eurovision for Armenia in 2021 as its spokesperson to announce the top 12-point score awarded by the Armenian jury during the final.

My dress is a modern representation of this remarkable statue, designed to pay homage to the enduring spirit of Armenian women".

[25][26][27] For the performance, the Armenian delegation also included a dance break to the song, altering the original version of "Future Lover".

The Armenian jury consisted of Arsen Grigoryan, David Badalyan, Hrach Keshishyan, Vahagn Gevorgyan and Sona Rubenyan.

Each nation's jury consisted of five music industry professionals who are citizens of the country they represent, with their names published before the contest to ensure transparency.

This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.

[31] In addition, no member of a national jury was permitted to be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently.