[4] The creation of the Emap Star division, which quickly became a heavyweight of the TV press, paved the way for his appointment as chief executive officer of the group.

He resigned in August 2008 and became senior advisor to Maurizio Costa, vice-president and trustee of Arnoldo Mondadori Editore group.

Later, he was tasked by the President of the French republic with a mission to follow up and implement decisions that have been taken and have influenced recent evolvements of the sector.

Elteg is a technology and innovation company involved in enterprise content management (ECM) with its division named Walabiz, hotel industry (Kangaroo PMS), and publishes Sopixi, an e-shopping and free website development platform.

In June 2011, following the acquisition of publications sold by Lagardère group, he was appointed Executive Vice-president of Hearst Magazine International.

In January 2014 de Puyfontaine joined Vivendi as Senior Executive Vice President for media and content activities.