This event was also televised on CBS the following day, until 2014 when it lost U.S. Open broadcast rights to ESPN.
It is a celebration of the memory of Arthur Ashe, who died of AIDS in 1993, and of his efforts to help young people through tennis.
[1] The 2011 event originally scheduled for August 27, 2011 was cancelled in the wake of the forthcoming Hurricane Irene.
Tennis greats that have appeared annually at Arthur Ashe Kids Day include Venus and Serena Williams, Roger Federer, Rafael Nadal, Andre Agassi, Andy Roddick, Novak Djokovic, Kim Clijsters, and Anna Kournikova, who play to entertain the children and families and to raise money for charity.
Many popular singers have also performed at Kids Day, including Britney Spears, Jessica Simpson, 98 Degrees, Bow Wow, Ne-Yo, Jesse McCartney, Justin Bieber, Rihanna, O Town, JoJo, Monica, Jonas Brothers, Ariana Grande, and many others.