Lieutenant Colonel Arthur Frederick Pickard VC CB (12 April 1844 – 1 March 1880) was a British Army officer and courtier.

[1] He was the third son of a former officer in the Royal Artillery, Henry William Pickard (1794–1873), JP, of Sturminster Marshall, Dorset, and 11 Carlton Crescent, Southampton, and his wife, Elizabeth, daughter of John Fullerton, of Thrybergh Park in Yorkshire.

[5] In May 1871, Pickard was appointed Equerry to Prince Arthur, later the Duke of Connaught and Strathearn;[6] later that year, he was promoted to the rank of second captain,[7] and in 1872 to brevet major.

His citation reads: For gallant conduct during the assault on the enemy's position at Rangiriri, in New Zealand, on the 20th of November last, in exposing their lives to imminent danger, in crossing the entrance of the Maori keep, at a point upon which the enemy had concentrated their fire, with a view to render assistance to the wounded, and, more especially to the late Captain Mercer, of the Royal Artillery.

Lieutenant Pickard, it is stated, crossed, and re-crossed the parapet, to procure water for the wounded, when none of the men could be induced to perform this service, the space over which he traversed being exposed to a crossfire; and testimony is borne to the calmness displayed by him, and Assistant-Surgeon Temple, under the trying circumstances in which they were placed.