Gourounlian had a successful career as a back-up dancer for musicians including, Girls Aloud, Beyoncé, P!nk, Pussycat Dolls, Bananarama, Will Young, Kylie Minogue and Cheryl.
[3] As a creative director, Gourounlian has worked on campaigns for some of the most recognisable brands in the world including, Louboutin, Diesel, Puma, Jean-Paul Gaultier, Mary Kay, Walkers Crisps and Coca-Cola.
[8] In February 2025, Gourounlian appeared as a panelist on the Irish Eurosong competition where he offered opinions on 6 finalists competing to be Ireland's entry or the 2025 Eurovision Song Contest.
In the aftermath of the broadcast, Samantha Mumba described his comments as, 'rude and vile' and claimed that he lacked the, 'credentials, experience or professionalism required.
[10] On 30 July 2015, Gourounlian married television presenter and two-time Big Brother winner, Brian Dowling at a ceremony in Powerscourt Estate, County Wicklow.