In the next four and a half years, Wayne and his partners Sandy and Kelli Ross built Alouette Productions into the top New York publishing administration and exploitation firm of the late sixties.
[8] They represented Quincy Jones, (Joey) Levine and (Artie) Resnick, (Gary) Geld and (Peter) Udell, Bobby Scott, Janis Ian, Ron Haffkine, Lesley Gore, and Bo Gentry.
[18] When his friend Don Williams from rival publishing company MCA Music played him an acetate of the unreleased Rock Opera, "Jesus Christ Superstar" by Tim Rice and Andrew Lloyd Webber, he sensed it was going to be a phenomenon.
At the Tokyo Music Festival in 1974, Wayne found a song from South African songwriter Terry Dempsey, "Daydreamer," which David Cassidy recorded selling 5 million units across the world.
When he became the executive director of A+M's publishing company, he represented the songs of Paul Williams, Roger Nichols, Jeff Barry, Peter Allan, Richard Carpenter, John Bettis, and Billy Preston.
The slogan has been recycled and used for the past 25 years in film campaigns to promote Sleepless in Seattle, My Best Friend's Wedding, While You Were Sleeping, the 2005 re-release of Disney's Lady and the Tramp, as well as countless ads for music groups, including Simon Cowell's recent number one album El Divo.
Among the aspiring songwriters who attended were Jason Bloom (who went on to write for the Backstreet Boys), John Barnes (who went on to co-write much of the "Bad" album with Michael Jackson) and Diane Warren ("Unbreak my Heart", "How Do I Live (Without You)?").
His clients included ERTE, (the father of Art Deco), Sarah Jessica Parker, Robert Downey Jr., Sammy Davis Jr, "Skunk" Baxter, Pam Tillis, Dokken, Kenny Rogers, J.D.
He had seven graffiti artists working under him who airbrushed jackets and jeans for the top recording acts New Kids On The Block, First Edition, Bobby Brown,Tiffany, Blackstreet, Aaron Hall, KRS 1, and Mark Wahlberg.
Wayne also created a line of successful T-shirts celebrating the new relations between the United States and The Soviet Union, which were spotlighted in Business Week and featured on ABC's 20/20 with Diane Sawyer.