[4][5][6][7] Devi was born in Pangkal Pinang, Bangka-Belitung Islands on 29 September 1979 to a Sumatran mother Poppy Dyah Retno Wulan and Javanese father Tiko Kusmayadi.

[2][3] Besides being a full-time mother, Devi also runs a fashion line for kids called "Sugar Bebe Indonesia".

[14][15] At the age of 25, she represented Bangka Belitung Islands in the Puteri Indonesia 2004 pageant,[16] and was crowned on 6 August 2004 in the Jakarta Convention Center.

[5][6] Devi represented Indonesia in Miss Universe 2005[17][18] and was the first Indonesian woman to advance to semifinals, competed in the Evening Gown Competition finished in the Top 15.

[19][5][6] Although not reported to the police, there was a controversy surrounding her involvement in the Miss Universe 2005 pageant,[7][20] Devi was accused of breaking the Code of Law 281, edict number 01/U/1984, regarding cultural and educational conducts, Indonesian law forbids any kind of involvement in international beauty pageants and considers such as immoral.