Using the Internet and related technologies, it provides an alternative to the traditional recording and promotion business models.

ARC is a program of the Burnett Music Foundation, a nonprofit corporation based in Kansas.

In early 2008 ARC released its first CD, Long Ago Today by jazz pianist Sumi Tonooka, with drummer Bob Braye, and bassist Rufus Reid to critical acclaim[1] and national radio chart success.

Another goal is to validate the contention that superior talent will thrive by finding its own audience when given the opportunity outside of traditional corporate filters.

It is now widely recognized as among the first model of its kind for the purpose of promoting artistic works through both the Internet and traditional media resources.