Arturo Guerrero Moreno (born 30 August 1948) is a Mexican former basketball player and coach.

[3][4] Along with Carlos Quintanar and Manolo Raga, he is generally considered to be one of the two best Mexican basketball players of all time.

With Lechugueros de León, he won two Mexican Basketball Circuit (CIMEBA) championships, in 1971 and 1973.

During his club career, the NBA's Los Angeles Lakers, Cleveland Cavaliers, and San Antonio Spurs, offered him contracts.

[6] However, he turned them down because NBA players were not allowed to play in FIBA competitions at that time, and he would not have been able to continue to represent the Mexico national team.