Asahi (朝日町, Asahi-machi) is a town located in Shimoniikawa District, Toyama Prefecture, Japan.

Asahi is located in north-west Toyama Prefecture, in between the North Alps and the Sea of Japan.

The town has a Humid subtropical climate (Köppen Cfa) characterized by hot summers and cold winters with heavy snowfall.

[1] Per Japanese census data,[4] the population of Asahi has decreased over the past 50 years.

The area was organised as part of Shimoniikawa District, Toyama after the Meiji restoration.